Stepping into a casino is like entering another world – the bright colors, music, coins clinking, and smell of pure excitement are intoxicating. Gambling patrons may be a mixed bunch from strutting regulars to cocky rookies, but they share one thing in common – they’re there to have fun. And while they may tut when their fortunes don’t go their way, it doesn’t take long for the good vibes to kick in again.
From the gaudy red-colored floors and walls to the intricate details of glamorous statues, casinos are designed to stimulate and cheer. Even the music is carefully chosen to have a positive effect, with upbeat hits playing in between more mellow tunes to keep people on their feet and dancing. It’s a virtual guarantee of gross profit for the establishment, and this sense of optimism is what draws in gamblers to the tables and slots alike.
In fact, the casino industry is a huge business and generates billions in revenue every year. And with this much money on the line, it’s no surprise that they employ some of the most sophisticated security systems in the world to protect their profits. Whether it’s the high-tech “eye-in-the-sky” surveillance system at the Tangiers or the elaborate security room filled with banks of security monitors, casinos have their eyes everywhere. But despite this omnipresence, it isn’t uncommon for people to get caught in the crossfire of mob politics and machinations, or simply to get lured into scams they shouldn’t have trusted.
As a result, the gambling industry is notorious for its corruption. Casino is a movie that captures this world of criminality and crooked dealings, but with plenty of compelling drama. Robert De Niro and Joe Pesci have their usual magnetic chemistry, but it’s Sharon Stone who really steals the show. She is electrifying on screen, both building on and inverting her performance as Basic Instinct’s Catherine Tramell. Her ability to seduce, control, and hound men is relentless and mesmerizing; it’s impossible to look away from her.
It’s important to note that consumers trust their peers more than they do brands, so it’s crucial that your casino marketing is resonating with potential guests and customers. Displaying positive reviews and testimonials from past guests and winners is a great way to boost your reputation. Adding a social media strategy and encouraging people to share their experiences is also a great way to drive more traffic to your casino and expand your audience. Lastly, don’t forget to pursue event and group business opportunities – these are an excellent source of revenue and can help differentiate your casino from the competition. Use Cvent’s Competitive Market Ads to target event planners in similar markets and sister cities, and Search Ads to reach new potential groups of guests. Boosting these efforts can increase the likelihood of a return visit from prospective guests and earn more event bookings down the road.